Hotel chains and visual identity - With standards to recognition

Hotel chains and visual identity - With standards to recognition

Hotel chains that have been on the market or under development have formed their own standards, not only when it comes to quality of service and content, but also the quality of space and visual identity. Standardization of these elements helps hoteliers to save time (when choosing interior elements) and money (serial production and unified design are always more economical), ensures that they have control over the quality and cost of decorating and furnishing the hotel, as well as to know what to expect. In these cases, guests also always know what to expect from a specific hotel which belongs to a hotel chain, no matter where he is. This is a serious reason why large companies and successful chains are investing so much time and resources in the planning and establishment of standards for landscaping, which involved teams of experts.