Why is MICE tourism important for Serbia?

Why is MICE tourism important for Serbia?

MICE tourism is one of the fastest growing branches of tourism in the last 20 years around the world, and in Serbia, as well. New investments in Serbia in the last 7 years led to the opening of new airport terminals, conference facilities, hotels and roads, which resulted in a significant improvement in the offer for MICE tourism. However, there is still plenty of room for growth and improvement of the offer.